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Nature.com Site Index
OUR MISSION
The aim of nature.com is to serve science and scientists in all aspects of their work and career development.
NATURE BRAND
'Best business and professional on-line service' - Periodical Publishers Association, 2000.
nature.com has positioned itself as a leading International website, dedicated to informing and educating the scientific community on the ever changing environment of science. To this end nature.com provides an essential gateway for groundbreaking science, news and opinion for the scientific community at a touch of a button, daily.
THE ADVERTISING LANDSCAPE
Online advertising is rapidly becoming the most immediate and cost-effective advertising channel available. The uniqueness of online advertising empowers marketers to become acutely targeted and selective with where their advertising message is seen. Marketers now have the capability to monitor the effectiveness and impact of their marketing allocation 'putting results in perspective with ad spend'.
THE TRUTH ABOUT ONLINE ADVERTISING
At its most straightforward, nature.com can simply be seen as another medium tat advertisers use to get their advertising message across to customers. At its most precise nature.com can be used as a highly targeted direct response tool.
Four essential factors to understand about online advertising with nature.com are:
- Broad-reach medium: 1.4 million registrants, 32 million page views a month
- Uniquely measurable: Latest targeting software. Ability to target ads to registrant demographics. DoubleClick Dart5 ad-serving technology.
- Brand Awareness: Brand building medium, as well as a direct response tool.
INTEGRATED MEDIA CAMPAIGNS
Integrating online advertising with print, offers a powerful marketing model that enables you to maximize the penetration of your advertising message.
By combining the two, your overall advertising campaign will benefit from the following:
- Awareness building across both media
- Positive brand association
- Interest to purchase from direct response
- Consolidation of audience/maximizing reach
- Increase in effectiveness
Now, using the Nature Publishing Group's large portfolio of high-quality titles, we are pleased to offer your company online options that will help you deliver your advertising message both in print and online with clarity and precision to a large, targeted and influential audience.
The eighteen subject areas are:
- Biotechnology
- Cancer
- Chemistry
- Clinical medicine
- Dentistry
- Development
- Drug discovery
- Earth sciences
- Evolution and ecology
- Genetics
- Immunology
- Materials
- Medical research
- Microbiology
- Molecular cell biology
- Neuroscience
- Pharmacology
- Physics
SITE LICENCES
A constantly growing research audience! nature.com provides you with decision makers from every key research institution worldwide.
Since formation, our Site Licence Business Unit continues to sell site licences actively into all types of institutions - academic, corporate, government research and public - globally, institutions that have a need to access the groundbreaking research that NPG publishes. A site licence provides institutions with unlimited online access to the journals and web-based services of their choice.
To date, it has been calculated that our site licence audience accounts for over 8 million desktops in research organizations around the world.
This additional audience provides you with an active and interested research community that keeps growing and growing! Here is a small sample of organizations that have already purchased a site license
- Abbott Labs
- Astra Zeneca
- Aventis
- Bayer
- Boehringer Ingelheim
- Bristol-Myers Squibb
- Cambridge University
- CEA
- DuPont
- Eli Lilly
- EMBL
- Glaxo Smithkline
- Lundbeck
- Max Planck Gesellschaft
- Medical Research Council
- Merck
- Merlin Biosciences
- Novartis
- Novo Nordisk
- Oxford University
- Pfizer
- Pharmacia
- Schering Plough
- Serono
- Wyeth
nature.com SUBJECT AREAS - COMMUNITY WEBSITES
In order to provide clarity and focus in specific scientific areas, our complete range of products - from the flagship journal Nature, the seven Nature research journals, the seven Nature Review journals and our dynamic online resources have now been packaged into eighteen different 'subject areas'that reflect the major subdivisions within science. Simply by selecting the appropriate subject area from the list below you can now target your message with precision to all relevant scientists, managers and professionals across the range of NPG publications.
WORLDWIDE PERSPECTIVE
The following statistics provide a breakdown of the BPA statement published in October 2003. For a full comprehensive listing of the registration fields please contact your local representative.
NATURE EMAIL MARKETING
GEOGRAPHIC BREAKDOWN
In October 2003 nature.com had 972,8241 registered users. This figure has since increased to over 1.4 million.
During Novembr 2005 nature.com received 2.6 million visitors to the site requesting 32 million pages.
By using nature.com, you can broadcast your advertising message to one of the world's largest online scientific communities.
WORK PLACE
| 43% | UNIVERSITY/COLLEGE |
| 13% | INDUSTRY/CORPORATION |
| 9% | RESEARCH INSTITUTE |
| 7% | HOSPITAL |
| 5% | GOVERNMENT |
USER PROFILE
| 19% | BIOTECHNOLOGY |
| 19% | BIOMEDICAL RESEARCH |
| 18% | GENETICS |
| 10% | IMMUNOLOGY |
| 9% | STRUCTURAL BIOLOGY |
| 7% | PHYSICS |
| 6% | CANCER |
| 6% | DRUG DISCOVERY |
| 3% | MATERIALS |
| 2% | MOLECULAR CELL BIOLOGY |
RESULTS-DRIVEN MARKETING
Web advertising provides the marketing professional with a new level of flexibility and impact, combined with unrivalled accountability and tangible results.
All campaigns undertaken with NPG use the latest DoubleClick and trade technology (DFP 5). This system is the most advanced advertising management platform on the market today and it provides sophisticated targeting, rich media capabilities and robust reporting. The extensive features and functionality allow marketers to traffic more compelling ads and track results beyond impressions and clicks. This software enables us to provide you with a detailed report about your campaign, thus allowing you to tailor, adapt and, most importantly, quantify the results of your marketing message.
nature.com MARKETING SOLUTIONS - BANNER ADVERTISING
Banner advertising has become an extremely effective element within the marketing mix of nature.com.
The results achieved by many of our advertisers speak for themselves.
The main function of the banner is to build recognition and to increase the impact achieved by the advertising message.
Banners work most effectively when they are:
- Targeted
- Frequent
- Animated
- Interesting and novel
- Updated regularly
- Tied into a strong print campaign
Banner targeting options with nature.com
By using the latest targeting technology, nature.com offers you the unrivalled opportunity of focusing your campaign to your specifically defined audience, allowing maximum penetration and Return on Investment (ROI).
Our most popular methods of targeting your customers are by:
- Subject Area - Your banners can be delivered only to users with specific research interests selected by you.
- Geographic Region - We can target your banners to any specific country or countries you wish.
Other more specific options include the following - speak to your sales representative for more information:
- Targeting by Job Title - Your banners can be delivered only to users with the specific job titles you wish to target.
- Targeting by Research Section - Allows you to associate your banner with a particular section of the nature.com website.
- Targeting by Domain - Identify where your ad would be most effective and advertise purely to users who log on from there.
- Frequency - Banner 'burnout' can occur if the same user sees your banner too often. We can frequency-cap your ad to ensure the same user only views your creative up to five times. This will make your campaign last longer and be more effective!
KEY WORD SPONSORSHIP
nature.com incorporates an extremely popular search engine that provides instant access to thousands of articles and research papers from the Nature Publishing Group archive. We offer the opportunity of sponsoring specific 'key words' by exclusively displaying an advertising banner with the search results.
Please speak to your local representative for more information.
TOC SPONSORSHIP (TABLE OF CONTENTS)
nature.com has developed a highly valued TOC (Table of Contents) service which provides registered users with regular updates on the latest content available online. These emails are extremely popular because our users specifically request them.
nature.com allows you to incorporate your advertising message within these emails, so you can present your organization in the context of this high quality, relevant and informative TOC (Table of Contents). This opportunity represents both an exciting branding and product-positioning opportunity, ensuring a highly targeted and extremely effective method of reaching your chosen scientific markets.
The Nature HTML TOC (Table of Contents) is sent to 535,000 registered users every week. This recently redesigned format provides the user with the latest and most exciting advances in science.
Each Research and Review Journal has a monthly TOC (Table of Contents), which also provides each group of registered users with the latest research and the most exciting advances in their specific areas of work.
The recipients are as follows:
| 535,000 | Nature |
| 342,000 | News@Nature.com |
| 183,000 | Nature Genetics |
| 221,000 | Nature Medicine |
| 208,000 | Nature Biotechnology |
| 154,000 | Nature Cell Biology |
| 143,000 | Nature Reviews Genetics |
| 141,000 | Nature Reviews Molecular Cell Biology |
| 115,000 | Nature Neuroscience |
| 135,000 | Nature Structural and Molecular Biology |
| 104,000 | Nature Immunology |
| 132,000 | Nature Reviews Drug Discovery |
| 89,000 | Nature Reviews Neuroscience |
| 115,000 | Nature Reviews Cancer |
| 85,000 | Nature Cancer Update |
| 89,000 | Nature Physics Portal |
| 85,000 | Nature Reviews Immunology |
| 110,000 | Signalling Gateway |
| 68,000 | NPG Materials Update |
| 56,000 | Drug Discovery Gateway |
THIRD PARTY (SOLUS EMAILS) MAILING LISTS
nature.com has built a detailed database of over 500,000 registrants who have all opted in to receive information from third-party sources. These users have expressed their specific interest in receiving targeted information from partners of the Nature Publishing Group. nature.com provides you with the opportunity of reaching this highly targeted database of recipients with tailored emails (HTML or text) designed and written by you.
As you will see from the example below, these can be highly attractive and extremely effective in communicating your marketing message.
You can target third-party (Solus) emails by:
- Field of work, such as drug discovery, proteomics, genetics, molecular biology
- Position of work, such as lab head, research director, senior scientist, student
- Place of work, such as university, industry, hospital
- Geographic location - select your focus country or countries worldwide